Product Manager (Consumer Health Care, OTC)

April 19, 2017 - 3 minutes read

Roles and Responsibilities:

  • Must be the company’s product champion (primarily in assigned products & in all consumer health care products.)
  • Collection of market and competitor information, keeping informed of all major market dynamics, issues and communication of such information to line manager
  • Ownership of the new product Annual Brand Plan including development of local strategy together with tactical plans and campaigns to maximize new product sales
  • Management of new product pre-launch and launch activities for new indications and formulations
  • Significant interaction with sales team including product training, implementation of marketing / brand programs, and customer management
  • Monitors the effectiveness and efficiency by which plans are implemented by utilizing a host of internal and external data, including market share reports, competitive data monitoring, sales performance as well as Brand Inventory and off take tracking data for each brand assigned
  • Identifies new product opportunities to grow the business and liaises with regional and counterparts in other countries in managing the new product development processes for bringing these new ideas to market;
  • Directs the activities of the advertising/media/design agencies to ensure that their efforts support the business’ strategies, especially in the areas of creative development, media and strategic planning
  • Monitors the advertising and promotional spend for the assigned brand(s) and recommends to Senior Product Manager the timely reallocation of resources for maximum business impact. Initiates system improvements within and in relation to the marketing functions that will translate to more efficient brand performance tracking.
  • Works closely with the sales team in the development of channel strategies in support of the brand/product(s) assigned.
  • Close working relationship with internal Regulatory Affairs, Medical and Supply Chain departments.
  • Close working relationship with external agencies (Example: market research, advertising, medical education, medical communication)

Requirements:

  • Bachelor degree in Marketing / Business. Master degree in Business Management or related field
  • At least 3 years experience in brand management, sales, trade market, market research, preferably related to OTC or FMCG industry
  • Fluent in English communication
  • Computer skills in Words, Excel, PowerPoint and Project
  • Broad knowledge of the pharmaceutical industry and healthcare environment
  • Build internal and external relationships through partnering, anticipating needs, fulfilling expectations
  • Strong interpersonal skills are required, as well as excellent verbal communication and presentation skills

We offer an attractive compensation and benefit package, various training modules which will enhance personal and technical skills, plus career opportunities to the successful candidates. Interested candidates are invited to send application letter including a detailed resume, recent photograph, stating current and expected salary to TALENT.ACQUISITION@MUNDIPHARMA.CO.TH

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